Using the Right Language
I attended a course on communications. Since the course content is trade-marked, I wont be naming the course title here. One of the topics was knowing who our audience is, and saying the right things to them in order to obtain the expected results. To cut the long story short, I am summarising using the story below. The Story A cruise ship was sailing in the North Seas, hit an ice berg, and was sinking. There were not enough life jackets on the ship. The captain wanted only the women and children to have the life jackets. So he needed to speak to all the guys on the boat to persuade them to jump into the water without the life jacket. He first came up to a group of British guys, and said: "Gentlemen, it is an honour to give up the life jackets to the women and the children." Without hesitation, the British guys yelled: "For the honour!", and all jumped into the water without the life jackets. The captain next found a group of...