The Diderot Effect
Came across the term Diderot Effect recently. This usually describes the situation where the purchase of one item results in the need to purchase other items. It is also used to describe other situations but I will not discuss those here.
Illustration 1:
When we buy a car, there are many other stuffs that come along, like petrol, toll charges, parking fees, insurance, maintenance, loan interest, the forever car replacement down the road, just to name a few. A big part of our money will go to the car.
Illustration 2:
We bought a new branded wallet. Someone commented that we have good taste. We felt good, and started to buy other items of the same brand, like cuff links, ties, belt, etc. These are money that we could have saved, because we did not need to buy those in the first place.
Illustration 3:
You bought your nephew a pet dog for his birthday. Now his parents need to fork out money to buy pet food, for pet grooming and so on. The intention is good, but the expenditure that tagged along can be daunting for some.
Not saying that we should not buy a car or a gift for someone. But do think through before doing, especially now with this knowledge of Diderot Effect. It is important to save enough for our golden years.
(Diderot - pronounced Dih Duh Roh)
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